Efficient communication is significant to get employees and contractors aligned and dealing in the direction of a constructive security tradition.
But, simply offering coaching to work safely just isn’t all the time sufficient. How we talk about security influences whether or not or not individuals will settle for or reject our security messages.
The primary goal of any security communication program is to vary behaviour. However how does a security or human assets skilled change attitudes in the direction of security or enhance the best way individuals undertake procedures?
The key to creating extremely profitable security communication packages is to make use of advertising-based mostly techniques);
Key advertising techniques to think about for advertising security are:
- Plan your security messages like a mini promoting marketing campaign -Outline your audience and work out the perfect methods to speak to them. For instance: male staff aged 25 – fifty five years are likely to favor a extra visible communication type.
- Constant, clear messaging (consists of branding) – All the time promote the identical standardized security message and be sure that all departments are aligned with the message and don’t ship out conflicting info (eg: security officer tells individuals to work safely and cautiously, however manufacturing supervisor pushes for velocity).
- The results of poor security – One in every of they key messages is to get staff to actually perceive that poor security behaviour not solely places their very own well being and security in danger, but in addition the security of colleagues. Allow them to know what impact this can have on their private life and their household.
- A number of message placement – This implies you have got a constant security message or theme and also you repeat it in a number of locations. It’s just like the glue that holds the techniques collectively and is important in profitable promoting);